§ My Philosophy
Show, don't tell.
Six practice areas, each broken into the dos and don'ts I actually run by — grounded in industry sources (BigHand, Thomson Reuters Institute, ACC, Clio, Altman Weil) rather than firm-specific anecdotes.
§ 01Read →
Pricing Strategy
Price the matter before you scope it.
§ 02Read →
Matter Economics
Margin is a decision, not an outcome.
§ 03Read →
AFA Design
A good AFA survives the matter it was written for.
§ 04Read →
AI Workflows
Architect the solution. Don't just visualise it.
§ 05Read →
Pitch & RFP
Write for the person who skims, not the partner who drafts.
§ 06Read →
Client Value
The next matter is decided on the last one.