§ A colonnade of ideas
Philosophy
These are the six themes I return to most often — not just as topics, but as philosophical pillars for thinking about how legal work is priced, delivered, and understood. Each one sits at the intersection of commercial judgment, client expectations, and the changing shape of the work itself.
Six pillars · one structure
Pricing Strategy
Pricing belongs in the room where the work is shaped.
Pricing strategy starts before the number. It lives in the assumptions, scope, staffing, risk, and client conversation that shape whether a fee feels credible once the work begins.
Read the philosophyMatter Economics
Margin is a decision, not an outcome.
The economics of a matter are easiest to change before they become history. This is the work of seeing margin, leverage, realization, and delivery patterns while there is still time to course-correct.
Read the philosophyAFA Design
A good AFA is built for the matter that actually happens.
Alternative fees are not just different wrappers for the same work. At their best, they make the bargain clearer: what is known, what might move, and how uncertainty will be shared.
Read the philosophyAI Workflows
AI strategy starts with the workflow.
AI is changing pieces of legal work quickly. The harder question is what happens around the tool: the workflow, the supervision, the pricing model, and the client promise.
Read the philosophyProposal Strategy
Write for the person who skims, not the partner who drafts.
A strong proposal does more than describe capability. It helps the client compare, trust, and choose by making the work, the team, the price, and the risk easier to understand.
Read the philosophyClient Value
The next matter is decided on the last one.
Client value is not a line in a pitch deck. It is what the client can recognize in the way the matter was scoped, priced, managed, communicated, and remembered after the work is done.
Read the philosophy