About Me
The intersection of law, finance & tech.
Hi, I’m Ashley.
I work on the business side of law: the space where legal work becomes a financial decision, a client conversation, and — increasingly — a technology question.
Over the past six years, across pricing, client value, and commercial strategy seats, my work has stayed close to partners, finance teams, and the decisions that shape how legal work is bought and sold: building fee structures, pressure-testing matter economics, supporting pitch strategy, and translating legal work into plans clients and firms can actually use.
I write about that space in FryDay Notes — how legal work is priced, how value gets explained, and what AI changes once it moves from novelty to core infrastructure. The view is shaped from the seat that sees unit economics shift first.
Outside of work, I’m usually making time for new rabbit holes, finding New York’s hidden gems, or spending time with my velcro-dog, Lola.
The interesting part is not just that legal work is changing. It is that the business model has to explain what changed.
Focus
Client value & pricing strategy
Structuring fees that align firm economics with client expectations — from AFAs to competitive positioning.
Matter economics
Tracking unit costs, margin pressure, and realization so legal work can be planned and priced with confidence.
AI in legal workflows
Watching where automation changes the cost structure, and where it still leaves room for judgment.
A Few Formalities…
All views on this site are entirely my own and do not represent any current or former employer. Nothing here draws on confidential client or firm information.
Background
Six years on the commercial side of professional services — four of them inside three of the world's leading law firms.
Client Value(2025–2026)
Global elite law firm · NYC
Market positioning, competitor strategy, and matter economics for US M&A and Private Capital practices; partnering with senior practice leadership on proposal architecture.
Pricing — Alternative Fee Arrangements(2024–2025)
Top-tier New York firm
Structuring AFAs across hourly, fixed, blended, and hybrid models; tracking matter performance against budget and realization benchmarks.
Client Compliance(2022–2024)
Leading global law firm
Owned a 500+ client rate agreement portfolio; built predictive pricing models for RFP responses and new matter openings; outside-counsel-guideline and onboarding work.
Commercial Strategy & Content Lead(2020–2022)
Independent capital markets consultancy
Positioning, service packaging, and practitioner content for a specialist financial consultancy; translated deep technical expertise into problem-led offerings and buyer-facing insights.
Full work history is on LinkedIn.
Credentials
- Accredited Legal Pricing Professional, ALPP™ — TVPi
- Wharton — Corporate Finance Certificate
- Clio — Legal AI Certification
- BA Psychology — William Paterson University
If this is the kind of thing you are thinking about too, FryDay Notes goes out on Fridays.