About · NYC

I work at the
intersection of law, finance & AI.

Client value and pricing strategist. Most days that means partnering with partners and finance leadership on matter economics, fee structure, and the commercial shape of complex engagements — the parts of a deal that don't show up in the closing binder but largely determine whether the engagement was a good one.

Ashley Fry
Ashley FryNYC · 2026

I've spent years in the client value, pricing, and compliance functions at elite global firms. Different practice areas, same core questions: what is this matter worth, what will it cost to run, and how do you price the risk in between.

AI is the part of the conversation that's moving fastest. I write about it here — not as a forecaster, but from the seat that sees the unit economics change first.

"The work isn't predicting where AI lands. It's architecting the engagement so the economics still make sense when it does."
§ 01

Focus

Client value & pricing strategy

Pitch architecture, AFA design, and matter-level commercial framing for elite practices.

Matter economics

Margin over realisation. Outcome-scoped pricing, variance discipline, and post-engagement reviews.

AI in legal workflows

Where generative AI moves the cost-to-serve curve — and where the savings actually accrue.

§ 02

Background

Freshfields

2025 – 2026

Client Value Analyst — US M&A / Private Capital

Partnered with US Heads of Practice on market positioning, competitor strategy, and matter economics for Private Capital and Life Sciences/Tech.

Skadden, Arps, Slate, Meagher & Flom

2024 – 2025

Legal Pricing Analyst — Alternative Fee Agreements

Structured AFAs for FSI clients across hourly, fixed, blended, and hybrid fee models; ran matter performance against budget and realisation benchmarks.

Sullivan & Cromwell

2022 – 2024

Client Compliance Coordinator

Owned 500+ client rate agreements; built predictive pricing models for partner RFP responses and new matter openings.

§ 03

Credentials

  • Wharton — Corporate Finance (Certificate)
  • Clio — Legal AI (Certification)
  • PMI — Project Management Basics
  • BA Psychology — William Paterson University